Who does not want to go # 1 on Google for a specific keyword?
Statistically, 60% of Google searchers click on the website, which appears in the first place. Together with places 2 and 3, it is 80%. If a website is in a lower position for a keyword, the probability of clicks drops sharply. It is plausible that digital businesses want to rank for different keywords to generate organic traffic.
The first question is whether and how you can reach the pole position on Google.
Can I be guaranteed # 1 on Google?
The bad news comes first! There is no guarantee for the first place on Google. Any SEO agency or SEO freelancer making such a promise plays with wrong means. Because the ranking factors are part of the hard to decipher Google algorithm. This algorithm consists of different factors and evaluation criteria for a website or its content. Although the algorithm changes regularly, it is clear that the following criteria are relatively important:
- Age of a website/content
- Quality and user-friendliness of the content
- Use and correct inclusion of keywords
- Indexing the website on Google
- Structural structure of the contents
- Low page load time (<3 seconds)
- Qualitative backlinks of higher quality websites
It is important to note that the correct execution of all SEO criteria does not automatically lead to # 1 on Google. Finally, a website competes with a variety of other sites for a specific keyword.
Websites tend to rank well
Websites from Wikipedia or Google tend to rank well, as they have a high Domain Authority (DA). Among other things, the DA depends on the number of qualitative links to a website. Young or unknown companies do not stand a chance of winning first place in the face of strong competition for a keyword.
Nevertheless, it is possible to create the best conditions through good web content and SEO. In principle, an optimal implementation of SEO and content marketing can positively influence the ranking. Below I’ll show you how to get closer to # 1 on Google.
What steps must I take to get closer to Google on Google?
Even if it is clear that first place on Google can not be guaranteed, web site operators should not throw in the towel immediately. When it comes to SEO, it’s all about creating the best possible conditions for a good ranking.
A good ranking can be positively influenced by various measures such as qualitative web content or by the correct keyword usage. In the beginning, ask yourself the following question: How can we design a website that is user-friendly to use and provides the content relevant to our audience?
If you want to optimize your website to meet the requirements for 1st place, you should pay attention to the following three points:
- On-Page SEO: Technical and clean implementation of the website
- Off-page SEO: Development of high-quality backlinks as well as positive signals from the social media
- High-quality and relevant web content, which is based on the intentions of Google’s searchers and target groups
In the next section, I’ll show you how to implement each item.
Implementation of on-page SEO
These are all SEO measures that affect the technical and structural implementation of a website. In general, website operators have a greater impact on on-page actions than off-page factors. At best, websites should be optimized for the search engines during construction. SEO is a continuous process – even after a one-time optimization, the measures need to be repeated or modified on a regular basis.
The list of possible on-page actions is long, but should not be done blindly. Ultimately, the following building blocks hang together and make the site more user-friendly.
Charging speed and charging time
The time a website is loaded should ideally be around 1 second. Statistically speaking, the majority of visitors jump off the website immediately after a loading time of more than 3 seconds. Charging time is a strong quality signal for Google, as fast speed makes for better user experience.
Mobile First Index
The proliferation of smartphones means that more than 50% of Google searches are caused by mobile devices. Google responded promptly with the Mobile-First Index. This SEO factor indicates that websites are being investigated for their “mobile-friendliness”. If a website has complicated web design on smartphones, this has a negative effect on the SEO criteria and vice versa.
Use keywords in the domain name, titles, meta descriptions, headings, legacy tags, and URLs
SEO and keyword research belong together! Good research is not enough – you also need to know where and how the keywords are incorporated. It is important to include the keywords in the titles, headings, and meta descriptions of articles or pages.
In addition, the keywords should not be missing in the URLs or in the alternate tags (alt tags) of the image files. If possible, the main keyword can appear as part of the domain.
Clean implementation of the technology
Internal links on your own website are important in order to pass on the so-called ” link juice ” to subpages. The linked subpages can be sustainably strengthened by the distribution of the Linkjuice from the main pages. The implementation of this SEO measure is not difficult – but it should be paid to a meaningful and not exaggerated linking.
Implementation of off-page SEO
The factors for off-page SEO have changed dramatically in recent years. Whereas 10 years ago, the number of measures was still in the foreground, nowadays quality is the top priority. Off-page actions are less easy to control than on-page SEO. Because the popularity, relevance, and reach of the brand and website play a critical role.
A backlink is created when an external website refers to your web content through a link. In the field of off-page SEO, the goal should be to generate as many high-quality backlinks as possible. Backlinks can, for example, be the result of other website operators referring to your web content on their own. This linking is done without your own intervention and thus saves you a lot of time. On the other hand, the active development of backlinks is still important – but should be given due to the time required to professionals.
Comments, likes and shares from the social media
At first glance, social media marketing and SEO are not directly related. In the area of off-page optimization, however, a functioning social media campaign has a positive effect on SEO. If the published articles regularly generate comments, likes or shares in the social media, then this is a positive signal for Google. It proves that the popularity and relevance of web content can be directly linked to the website.
Use of high quality and relevant web content
The quality of web content plays a big role if one of the first places to be taken on Google. High-quality content is one of the main criteria when it comes to convincing Google. Because the best SEO measures bring nothing if the web content is bad and does not target the target group.
High quality means in this case not only the correct spelling and grammar. These components form the absolute minimum requirements! Particularly important in this context is the meaningful inclusion of keywords, the language as well as the structure.
In addition, the relevance criteria are crucial to Google. Google’s goal is to map those sites that offer users the most relevance to their search intent. Web content relevant to a particular keyword is, therefore, more likely to rank. For this reason, it is important to note the points below when creating content.
Focus on the target audience
The content must inevitably be targeted to the right audience for Google to classify it as relevant. The days when web texts were overloaded by a nonsensical collection of keywords are finally over. Today it is about creating content that is adapted to people and not to a technically optimized search engine. Relevant content was written for people, therefore, it has a positive impact on Google’s algorithm.
Set quality standards
All web content should be permanently aligned to its own quality standards so that a certain consistency can be guaranteed. Only high-quality content can be considered positive by Google. Poor or changeable content, therefore, has little chance of being one of the top spots on the search engine.
Use keywords wisely
Although avoiding an excessive collection of keywords in a text, you can not avoid using keywords. The keywords should be placed in the text so that a natural language style is still possible. Pure SEO texts turn the content around the keywords and are hard to read for people. Fortunately, Google reacts sensitively to such attempts and punishes badly implemented SEO texts.
Conclusion – How can I get closer or rank # 1 on Google?
Our focus is on the points of SEO and content marketing. Both aspects have shown how important correct implementation is to get close to or # 1 on Google. It is clear that a good ranking can not be guaranteed.
A part of the different SEO factors is known, a large part understandably under Google. This challenge should not humiliate you but motivate you. It should be remembered that implementing SEO measures and targeting the pole position can be fun and exciting.