Surely you know the following scenario: Although you have many tasks to accomplish in your day-to-day work, you were finally able to complete a new blog article for your company. I look forward to publishing and expect your article to be read, shared and commented multiple times in no time. As you will see very soon, the reality is a bit different. By now, there is simply too much web content that a single post is ignored.
With more than 55 million blog posts to be released worldwide each month, the success of your own article can quickly fall to the ground. For this reason, it is important to place the content additionally on social networks, such as Facebook. Again, it may be difficult to generate the necessary attention. So today, I’ll introduce you to five easy-to-use tips to help promote your content on Facebook.
With these 5 Methods, you Promote your Content Successfully on Facebook
1. post on your own Facebook page in different variations
On Facebook 4 different formats can be selected to share the blog post on your own page. In addition to a simple link with a preview image, video, picture or text formats can also be selected. If you already have an active community, you may already have an idea of what type of content works especially well. However, if you would like to share your article more than once, then it also makes sense to use different variants.
If you have not been able to collect enough data about the behavior of the community, it’s especially important to share the post in different variations. In the following, we will discuss the four different possibilities.
Text with linked preview image
We were able to create this post in less than three minutes. First, we will discuss the benefits of the article in a short text and address ourselves directly to the target group. Then we just add the link. In this case, the preview image is automatically loaded from the blog page and does not need to be reinserted.
Text with link and images
Who wants to provide some variety, who can do without the preview image of the blog article and choose a different image. This is useful if you want to share the same article repeatedly, or if your preview image is not Facebook-friendly.
It is important to know that you can not directly click on the blog article from this picture. Potential readers must click on the attached link.
Text with link
If you simply want to keep sharing your blog article, you can also publish the link without a preview image, images or videos. Nevertheless, to generate the necessary attention, it may be useful to include a question or a Call To Action (CTA) in the text.
Although this variant could provide some variety, it performs statistically the worst. Videos or pictures generate the most attention.
2. Divide your Post into Matching Facebook Groups
If your Facebook page has very few fans, then the blog post should not just be shared on your own page. Because of the low organic traffic, it is quite possible that your contribution is not clicked on and read.
One of the most effective ways to generate a large reach for a post is to publish it in a matching Facebook group. I recommend the following procedure:
- Search for active groups that match your company’s service offer
- Make sure that the group is not too small; several thousand members are optimal
- After completing the membership confirmation, review the policies and ask your administrators if they can share articles
- Only post quality content that may be of interest to the group members
- If you post the item in more than one group, change the picture or video and the text of the Facebook post
- Respond to questions and comments
So far we have only had positive experiences with sharing articles in Facebook groups. In addition to an increase in traffic, we also saw an increase in customer inquiries.
3. Use Tags to Increase your Attention and Reach
By using tags people and companies can be reached that are related to your new blog article. For example, if you include different tools, experts, or products in your article, they may also appear as a tag in your Facebook post. Of course, you should use this approach only in one of the possible variants of Facebook posts. The text version including link and preview image is particularly well suited.
If the mentioned site operators consider your contribution to be relevant and helpful, then there is a chance that the post will be shared. Tags should therefore only be used if the content is suitable and offers added value for the target group of the mentioned Facebook page. This approach not only gives you credibility with the target audience but also increased reach.
4. Promote your most Successful Articles with a Facebook Boost
Promoting a Facebook post is one of the most effective ways to quickly navigate the blog post. Facebook advertising for your own blog is therefore good if the website has only a small organic range. In order not to unnecessarily waste the budget, some points should be noted in advance:
- Choose a meaningful goal; the increase of website visits is recommended here
- Define your target audience very carefully; Your contribution should be directed only to your niche
- Only promote items that have already achieved good results on your website or other social media channels
- Choose a meaningful Call To Action (CTA) and a gripping headline
5. Participate Actively in Facebook Groups
Facebook groups provide an ideal opportunity to actively engage in discussions and place the blog post where appropriate. In this case, it’s not about sharing the blog post from your own Facebook page, but about really engaging in conversations.
The main focus of this tactic is to be particularly helpful. To do so, introduce yourself in groups that suit your target audience, and comment regularly on posts from other members. In addition, use the search function to find posts and questions that are relevant to your blog article. Then write a useful and comprehensive answer that can add value and reference your blog post.